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HOW WE DO IT.

We’re taking serious action on improving diversity, inclusion and equity in healthcare and clinical research.

We’re working to transform discussions around the lack of diversity, inclusion and equity into action, so that more people get the healthcare and representation they deserve.


Here’s how we’re doing it:

Tap the hotspots below to learn about what we do.

Information and advice for patients
Helping patients and patient groups navigate the complex world of clinical research so that they have more knowledge and the opportunity to consider it as a potential treatment option.

Research projects
Highlighting the patient healthcare needs of different underrepresented populations.

Influencing regulations and policy
Providing regulatory bodies with educational materials to support future policy changes.

Conversations and collaborations
Understanding the real issues people are facing, and empowering them by hearing, sharing and actioning their vital opinions and insights.

Social media campaigns
Sharing important insights and developments, and patient experiences, to keep the conversation going.

Raising awareness
Building relationships with diversity and inclusion teams within clinical research to raise awareness of the lack of diversity in the industry and the impact this has for underrepresented groups.

Round table discussions
Bringing people, companies and patient organisations together to ensure patients voices are heard by the people who need to listen.

Free resources
Creating free and accessible information for anyone to read, use and share.

Educational resources
Providing healthcare and pharmaceutical companies, patient advocacy groups and health organisations with educational materials that explain why inclusive practices are vital to patient outcomes.

Choose a character below to learn about what we do.

  • ADRIAN
  • JALEEN
  • MAIA

Conversations and collaborations.
We understand the real issues people are facing, and empower them by hearing, sharing and actioning their vital opinions and insights.

Social media campaigns.
We share important insights and developments, and patient experiences, to keep the conversation going.

Raising awareness.
We build relationships with diversity and inclusion teams within clinical research to raise awareness of the lack of diversity in the industry and the impact this has on underrepresented groups.

Information and advice for patients.
We help patients and patient groups navigate the complex world of clinical research so they have more knowledge, and the opportunity to consider it as a treatment option.

Research projects.
We highlight the healthcare needs of different, underrepresented populations.

Influencing regulations and policy.
We provide regulatory bodies with educational materials to support future policy changes.

Round table discussions.
We bring people, companies, and patient organisations together to ensure patients voices are heard by the people who need to listen.

Free resources.
We create free and accessible information for anyone to read, use, and share.

Educational resources.
We provide healthcare and pharmaceutical companies, patient advocacy groups, and health organisations with educational materials that explain why inclusive practices are vital to patient outcomes.

01 – WHAT WE DO.

The lack of diversity in healthcare and clinical research is unacceptable. We’ll do whatever it takes to make sure everyone knows diversity is essential to improving healthcare, and to help people make real change.

Press play for more about what we do.

02 – HOW WE DO IT.

We empower people to use their voice in the healthcare and clinical research industry, and give those working in that space the knowledge and resources they need to make a difference.


Press play to see how we Demand Diversity.

03 – WHY WE DO IT.

We all need healthcare at some point in our lives. We believe everyone should have equal access to the care they need. Right now, that’s not the case. And that means people who aren’t represented in clinical research are far less likely to benefit from new treatments.


Press play for more about what drives us.

04 – HOW WE SUPPORT.

Whether you’re a patient or community member wanting to understand more about clinical research, or you work in the healthcare or pharmaceutical industry and are seeking training in how to improve diversity and inclusion in your practices, we’re here to support you.


Press play to see how we can help you.

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HAVE QUESTIONS OR NEED MORE INFORMATION?

Ready to join our mission? If you want to understand more about what we do, how we do it, and what impact it will have on you and others, just ask!