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Clinical research industry — it’s time to Demand Diversity.

Written by downesdigital
3 min read

Clinical research industry — it’s time to Demand Diversity.

Diversity in clinical research has remained one of the leading, unsolved challenges in the industry — impacting patient engagement across therapy areas, and widening health disparities. But despite the prevalence of this challenge, diversity and inclusion initiatives within clinical research organisations can be overlooked. Clinical research organisations are finding it challenging to connect with patients and underserved communities, and those who use treatments often aren’t given the opportunity to voice their needs. This can’t go on.

It’s time for everyone’s voices to be heard. Demand Diversity is a new non-profit organisation based in Manchester, UK. We are dedicated to making sure patients and underserved communities get their say, and have the opportunity to take part in clinical research. And, we’re here to help the clinical research industry feel empowered to make changes that promote inclusive practices in their work.

The mission: inclusive clinical research that’s accessible for everyone

For clinical research to be truly accessible and inclusive, everyone needs to be aware of the challenges faced by the industry — patients, underserved community members, and clinical professionals alike. So, we’ve created educational resources and reports, available for free, for anyone who wants to learn more about these challenges, and what they can do to help. Demand Diversity’s website will serve as a hub for raising awareness of underrepresentation in clinical research, as well as providing opportunities for patients and community members to share their experiences with the industry.

What you can expect:

A comprehensive collection of educational resources and reports, all based on insights from real, diverse groups of people in Demand Diversity research projects.

Opportunities to get involved with Demand Diversity, through contributing to research projects, creating blogs, or volunteering your expertise.

A strategically curated selection of educational resources for healthcare professionals, researchers, and other clinical research industry professionals, to implement inclusive practices within their work.

Demand Diversity is your space.

No matter who you are, or what you do, you can help us make a positive impact on the clinical research industry. We make sure our materials and insights are as inclusive as possible. Clinical research should be accessible for everyone, across ethnic communities, genders, sexualities, neurodiversities, socioeconomic statuses, and abilities. We’re here to champion your corner and amplify your voices.

Now, we unite together.

Demand Diversity strives to promote diversity, equity, and inclusion within the clinical research industry. We partner with a variety of stakeholders, as well as conduct internal research initiatives, to promote inclusive practices that drive tangible, actionable change. For further enquiries, please contact our CEO Hayley Hubberstey, at


Take a look through our free education materials and resources and feel free to share with others.

An illustration of a person in a wheelchair with their hand towards their ear indicating that they are listening.


Ready to join our mission? If you want to understand more about what we do, how we do it, and what impact it will have on you and others, just ask!