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Our Mission.

Raise awareness of the lack of diversity in healthcare and clinical research.

Support learning
and drive
change within
the industry.

Give people a voice
and empower them
with knowledge and

representation for everyone.

01 – WHAT WE DO.

The lack of diversity in healthcare and clinical research is unacceptable. We’ll do whatever it takes to make sure everyone knows diversity is essential to improving healthcare, and to help people make real change.

Press play for more about what we do.

02 – HOW WE DO IT.

We empower people to use their voice in the healthcare and clinical research industry, and give those working in that space the knowledge and resources they need to make a difference.

Press play to see how we Demand Diversity.

03 – WHY WE DO IT.

We all need healthcare at some point in our lives. We believe everyone should have equal access to the care they need. Right now, that’s not the case. And that means people who aren’t represented in clinical research are far less likely to benefit from new treatments.

Press play for more about what drives us.


Whether you’re a patient or community member wanting to understand more about clinical research, or you work in the healthcare or pharmaceutical industry and are seeking training in how to improve diversity and inclusion in your practices, we’re here to support you.

Press play to see how we can help you.


Demand Diversity is a non-profit organisation. We’re born out of an important and urgent need to raise awareness of the lack of diversity, inclusion, and equity in healthcare and clinical research, as well as the serious impact this has on health outcomes for those who are underrepresented. We’re also on a mission to drive real change within the industry, and to empower people and communities to have input.


Healthcare is
for everyone.

Our mission is to ensure everyone has the opportunity to access quality care,
and to take part in clinical research if they want to.

To do this, we:

  • Give underrepresented people and communities a platform to have their voices heard and share their experiences.
  • Shine a spotlight on underrepresentation in clinical research.
  • Uncover issues that different populations face in healthcare and clinical research.
  • Drive companies in the healthcare and clinical research space to prioritise diversity and inclusivity, offering a trusted place for information.
  • Bring people together, bridging the gap between underserved communities and the clinical research industry.
  • Provide free and accessible resources for everyone to learn more about the need for inclusive clinical research, and how to make it happen.
An illustration of a person in a wheelchair with their hand towards their ear indicating that they are listening


Ready to join our mission? If you want to understand more about what we do, how we do it, and what impact it will have on you and others, just ask!


Sign up to our newsletter to stay up-to-date with the progress we’re making and the projects we’re working on. We’ll also send you news and insights on all things diversity, inclusion and equity in healthcare and clinical research.